A NEW LOOK AND STRATEGY FOR A REGIONAL INDUSTRY LEADER
T&L Specialty
T&L Specialty is a leading developer and distributor of specialty chemicals and solutions for manufacturers in the Southeast. In addition to its cleaning products, metalworking fluids, finishing coatings, and rust corrosion controls, it provides parts-cleaning and paint-stripping services in a broad radius around its Tupelo, Miss., headquarters.
The company was founded by Cecil Overton in 1983 and today he co-leads it with his son, Tim Overton, and daughter, Lisa Overton Robertson.
Throughout its history, T&L Specialty has built its reputation through not only the quality of its products and custom solutions, but also its go-the-extra-mile approach in helping its customers. Honoring employees has also been a hallmark of how the founding family has grown and managed the company.
LOGO
BRANDING
WEBSITE
PHOTOGRAPHY
GRAPHIC DESIGN
E-NEWSLETTER
CONTENT
DIGITAL ADVERTISING
To support its next season of growth, T&L Specialty sought to overhaul its branding and update its marketing strategy. It was important for the company to find a partner that could cover each stage of the process, through messaging, creative, strategy and execution.
T&L Specialty's partnership with Red Window delivered a fresh logo and a new website setup to enable online product sales. On-site photography made the company's people a visible part of the brand, while videos demonstrated the effectiveness of T&L's products against competitors.
Photo: Rebekah Flake
Photo: Rebekah Flake
Photo: Rebekah Flake