CONNECTING RESEARCH THROUGH STORYTELLING
Thomas Hayes Mayo Lab
Founded in 2022 as part of the University of Mississippi’s William Magee Institute for Student Wellbeing and operating within the Jackie and Faser Triplett Research Center, The Thomas Hayes Mayo Lab is named for a beloved Ole Miss student who died at 21 of fentanyl poisoning. Through innovative programming, including a podcast that combines groundbreaking research with engaging discussions, The Mayo Lab equips parents, educators and students to start conversations that transform and save lives.
The Mayo Lab seeks to be recognized as one of the country’s go-to places for practical, research-backed information about mental health and addiction among young people. They hope to serve as a model for other organizations working to solve this epidemic and save lives.
When The Mayo Lab launched, it sought to reach American parents, guardians, educators at all levels, and students ranging from kindergarten through college.
PODCAST
VIDEO
WEBSITE
SOCIAL
MESSAGING
LOGO
BRANDING
To communicate its complex mission succinctly to these audiences, The Mayo Lab partnered with Red Window Communications to develop its messaging framework, branding, content, website and social media presence and programming—as well as to produce video episodes of The Mayo Lab Podcast.
Working closely with leaders of The Mayo Lab, Red Window harnessed the power of quality video to give the podcast a strong visual component, while distilling insights and valuable content from the podcast on The Mayo Lab’s website and social media for its key audiences.
Season 1, Episode 8 of The Mayo Lab Podcast:
Dr. Ethel Scurlock on Empowering Students
“Red Window has been a key partner in getting the Mayo Lab podcast launched and into the hands of an audience who wants this information. More importantly, RWC has helped us to establish a foundation for creating a high quality product that will ensure the podcast’s long-term success.”