Brand Development
Establish your identity
Building your brand starts with clearly defining it.
Lay the right foundation with messaging and visuals that are true to who you are and connect with the people you want to reach.
Brand strategy
We create a messaging framework that defines your brand’s story. It serves as a central reference for both your team and ours.
Your team members are the experts. We take time to listen to your team and learn about what you do, how you do it—and how you talk about it.
We want your team on board. We treat your team as partners in our process. Our goal is to craft a brand story that your people want to rally around.
Audience is essential. To ensure your messaging connects, we define who your key audiences are. We often talk directly with audience members or other stakeholders to learn more about your brand from their perspective.
Our team has experience developing strong, authentic messages and brands for clients in a range of industries.
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The team at EquiPro Holdings had already built strong brands for its subsidiary businesses in the dental, auto and finance sectors.
Through its partnership with Red Window, EquiPro gained a brand story that tied together its central approach to these very different industries.
The messaging reflects the genuine spirit of EquiPro’s own team, as they build successful companies and spread the benefits in the Southeast region.
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The late Willie Morris—and the awards that carry on his legacy—share a hopeful vision for the American South.
The award program partnered with Red Window to produce a core narrative and website. The resulting work reflects the author’s optimistic outlook, with a sophisticated tone and literary flair reaching folks from Mississippi to Manhattan.
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Just south of metro Nashville, Maury County is one of Tennessee’s fastest-growing places — a sweet spot of proximity and affordability in a business-friendly state.
To capitalize on its momentum and help employers fill jobs, local leaders partnered with Red Window to help attract new residents to live and work there.
Maury County’s “We’re Ready” campaign reflects the diverse voices of more than two dozen local stakeholders — who continue to be part of spreading the word.
Logo design
We create custom logos that align with our clients’ overall brand identity. Our logo projects range from original creation to very subtle updates.
Opportunities to use logo design or redesign to add value to your organization include:
Branding a new company or organization
Reflecting an updated focus or message
Modernizing your public image
Projecting greater professionalism
Enabling better usability in marketing collateral design
Alongside your new or refreshed logo, a visual branding package defines the specific fonts, colors and usage guidelines that ensure anyone can represent your brand consistently.
Brand essentials + marketing collateral
We create a broad range of design deliverables for our clients, based on their needs and priorities.
Business cards
Letterhead
Brochures + flyers
Advertising design
Canva brand kit + templates
Promotional items
Proposal templates
Presentation templates
