Associations

Build a brand that drives growth and strengthens your community

A strong association brand supports member recruitment, board alignment and long-term sustainability. Red Window partners with professional associations to strengthen how they’re seen — inside and out — so the organization can grow and each member gains more from being part of it.

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Strategic support that fits your structure

Whether you need help clarifying your message, launching a new initiative, or managing day-to-day communications, Red Window fills the gap with a full-service team that integrates seamlessly. We work alongside board leaders and staff to move your priorities forward with the strategy, storytelling and follow-through it takes to get results.

Learn how the Academy of Marketing Science partnered with Red Window to transform its brand and grow its membership.

AMS’ 2024 World Marketing Conference recap video highlighting…

Unify leadership around a shared vision

With a rotating board of professionals leading an organization, it’s common for perspectives on what the association represents to vary. The Academy of Marketing Science (AMS) partnered with Red Window to conduct interview-style research with board members around the world, surfacing shared values and perspectives. The result was clear, consensus-driven messaging that captured what makes AMS distinct — and why members are proud to be part of it.

“The social media presence we have built has become a great way to extend our relationship with our patients and the community.”

— TANYA FITTS, MD

Attract new members with a brand that reflects your community

Despite its global reach, prestigious academic journals, and highly regarded conferences, AMS’s visual identity hadn’t kept pace with the organization’s dynamic nature. Red Window helped reimagine the brand from the ground up — creating a new logo, visual style, and photo/video assets informed by member feedback and the association’s 50-year history. The new brand reflects the energy and inclusivity AMS is known for and gives members something to rally around and share.

Modernize your website while simplifying operations

With new messaging and branding in place, AMS partnered with Red Window to design a professional, modern website that integrates seamlessly with its membership platform. The result is a custom-looking site that’s easy for staff to manage and intuitive for members to navigate — serving as a central hub that strengthens engagement and reflects the organization’s values.

Raise your members’ visibility through a shared platform

Red Window helped AMS extend its impact beyond academia through the launch of AMS Sparks, a content series connects academic research with real-world application. The show distills key insights from the Journal of the Academy of Marketing Science (JAMS) into accessible, bite-sized episodes that help marketing professionals outside the academy tap into leading research — reinforcing the association’s relevance across disciplines.