LEVERAGING EXPERTISE TO GROW A DESTINATION BRAND
High Cotton Wine and Spirits Warehouse
High Cotton is not your average liquor store.
Co-owner Aaron Herrington shares an encyclopedic of knowledge on his products and industry. He also stocks the area’s biggest selection and runs a custom barrel program that’s garnered attention across the Southeast. It was time for the store’s branding to better reflect its destination appeal.
LOGO
WEBSITE
MESSAGING
PHOTOGRAPHY
SOCIAL MEDIA
CONTENT MARKETING
VIDEO
Alongside a new logo and website, High Cotton’s partnership with Red Window helps Herrington leverage his expertise to grow and connect with his audience.
He shares product picks and insights with both regular customers and industry professionals through email newsletters. On social media, his "Pour Me a Drink" video series captures Herrington in conversation with mixologists, wine and spirits producers and industry insiders.
