AN EVOLVED LOOK FOR ONE OF OXFORD’S MOST ICONIC BUSINESSES
Shaw Ace Hardware
Owners David and Susan Shaw were looking to update the branding for their Ace Hardware store, one of the most historic and beloved retail stores in Oxford, Miss. They also needed a new website and wanted to make better use of social media for their business.
David’s grandfather had co-owned the store in the 1950s, and the Shaws had become sole owners in 2017. But many locals still referred to it by its longtime name, Sneed’s Hardware. In rebranding, it was important to focus on continuity and celebration.
The Shaws’ partnership with Red Window provided both a plan for how to achieve the rebranding and a team to make it happen.
LOGO
BRANDING
WEBSITE
MESSAGING
PHOTOGRAPHY
OUTDOOR SIGNAGE
EVENT SUPPORT
SOCIAL MEDIA
PUBLIC RELATIONS
VIDEO
The store’s new branding features its colorful exterior mural — one of the town’s most visible landmarks — tying the new name to the familiar physical location. Its new website focuses on the in-store experience with fresh content and photography.
Shaw’s updated brand launched in January 2022, with a year-long rollout and three community events. Its expanded presence on social media features employee shout-outs and video tips, putting the store’s people at the center of its “helpful place” brand experience.
Photo: Bruce Newman
Photo: Bruce Newman
“We rebranded our retail store at the beginning of 2022 and the best move we made was to hire Red Window several months before then to help us. They are super creative and innovative and are easy to work with!”