Associations
Let’s help your professional community grow and thrive.
A strong association brand supports member recruitment, board alignment and long-term sustainability. Red Window partners with professional associations to strengthen how they’re seen — inside and out — so the organization can grow and each member gains more from being part of it.
Strategic support that fits your structure
Whether you need help clarifying your message, launching a new initiative, or managing day-to-day communications, Red Window fills the gap with a full-service team that integrates seamlessly. We work alongside board leaders and staff to move your priorities forward. We bring the strategy, storytelling, and follow-through to deliver results.
Learn how the Academy of Marketing Science partnered with Red Window to transform its brand and grow its membership.
Unify leadership around a shared vision
With a rotating board of professionals leading an organization, it’s common for perspectives on what an association represents to vary.
As part of its rebranding process, the Academy of Marketing Science (AMS) partnered with Red Window to conduct interview-style research with board members around the world, surfacing shared values and perspectives.
This enabled the project to deliver clear, consensus-driven messaging that captured what makes AMS distinct — and why members are proud to be part of it.
Authentic perspectives from its leaders have shaped AMS’s messaging and storytelling across projects.
Attract new members with a brand that reflects your community
Despite its global reach, prestigious academic journals, and highly regarded conferences, AMS’s visual identity hadn’t kept pace with the organization’s dynamic nature. Red Window built upon AMS’s updated messaging to reimagine the visual brand from the ground up — creating a new logo, visual style, and photo/video assets informed by member feedback and the association’s 50-year history. The new brand reflects the energy and inclusivity AMS is known for and gives members something to rally around and share.
The new logo design launched with a video introduction during the association’s annual conference.
AMS uses video coverage of its conferences to effectively showcase its diverse, engaging professional community — and to generate excitement for the next event.
Modernize your website while simplifying operations
With new messaging and branding in place, AMS partnered with Red Window to design a professional, modern website that integrates seamlessly with its membership platform. The result is a custom-looking site that’s easy for staff to manage and intuitive for members to navigate — serving as a central hub that strengthens engagement and reflects the organization’s values.
Raise your members’ visibility through a shared platform
Red Window helped AMS extend its impact beyond academia through the launch of AMS Sparks and AMS Illuminations. AMS Sparks translates key insights from the Journal of the Academy of Marketing Science (JAMS) and the Academy of Marketing Science Review (ASMR) into accessible, bite-sized content with actionable takeaways for practitioners. The AMS Illuminations podcast shares perspectives from AMS members on the ideas, trends, and challenges shaping the marketing industry today. Together, the platforms help elevate member voices, increase visibility, and reinforce AMS’s leadership within the marketing field.
SAMPLE CAPABILITIES
Marketing, communications, and public relations for professional associations
Red Window works alongside staff and board leadership to create a custom scope that supports your goals and complements your internal capacity. Our capabilities include:
Brand strategy, positioning, and messaging development
Logo design, redesign, and visual identity
Video and photography storytelling
Multi-channel content development and distribution
Website and membership platform structure, design, content, and development
Social media strategy and content
Email and newsletter design, content, and distribution
Content and creative for experiences, conferences, and events
SEO and online search visibility
Media outreach and press releases