Red Window Wins “Best in Show” at 2025 Summit Creative Awards
Top honor awarded for Roundabout Oxford’s brand launch campaign
Red Window Communications has earned the highest honor at the 2025 Summit Creative Awards, taking home Best in Show for its branding campaign for Roundabout Oxford RV & Water Resort. The award recognizes the agency’s creative and strategic excellence in launching the identity of a brand-new destination that’s reimagining family recreation in North Mississippi.
Selected from among thousands of entries from 27 countries, Red Window’s campaign stood out in the Complete Branding Campaign category for its originality, execution, and ability to connect with audiences.
“Earning Best in Show is a meaningful recognition of the work we’re passionate about,” said Rhes Low, growth and partnerships director, Red Window Communications. “The Roundabout Oxford team’s trust and collaboration made it possible for us to shape their story and build a brand that would connect with their audiences and endure over time.”
Red Window’s art director, Katherine Butler, who led Roundabout Oxford’s creative direction.
The Summit Creative Award is one of the industry's premier honors for small and mid-size agencies. Now in its 30th year, the program evaluates entries through a blind judging process, with an international panel of creative professionals assessing work based on concept, execution, and ability to engage.
Red Window Communications entered the Complete Branding Campaign category, submitting their work with Roundabout Oxford RV & Water Resort, a one-of-a-kind destination that brings together nature, entertainment, and family fun.
Roundabout Oxford co-owner and developer Jay Hughes partnered with Red Window ahead of the resort’s Spring 2025 opening to create a dynamic brand identity that reflects its fun, welcoming spirit while seamlessly connecting to the local community, which includes Oxford, Mississippi, and the University of Mississippi. From the messaging and website to advertising and on-site signage design, every touchpoint was carefully crafted to create a cohesive experience that embodies the resort’s unique blend of adventure, relaxation, and hospitality.
2025 Summit Creative Award for Best in Show was awarded to Red Window Communications.
“From the start, Jay trusted our team to help translate his vision for Roundabout Oxford into something tangible,” said Kelley Hunsberger, managing director, Red Window Communications. “The creative direction, led by our art director Katherine Butler, captured that vision beautifully and laid the groundwork for everything that followed. The collaboration with Jay and across our team brought it all to life, and seeing it recognized with this award is incredibly rewarding.”
With this honor, Red Window joins an elite group of agencies worldwide whose work exemplifies creativity, innovation, and measurable impact.
